• 8× existing articles
• Banners integrated into all articles linking to the branded asset
2
Months
360K
Pageviews
0.1%+
Click-though rate
Buavita
Buavita is a leading nutrition juice pack in Indonesia wants to explain to consuming as a juice that is safe, contains natural ingredients, and is low in sugar.
Buavita is a leading nutrition juice pack in Indonesia wants to explain to consuming as a juice that is safe, contains natural ingredients, and is low in sugar.
Challenge
Marketing health benefits
Buavita aimed to highlight the health benefits of its product through educating consumers. The company wants to leverage digital media to reach and engage with more potential customers.
Solution
Proposed action
Run a combination of new and existing native articles for two months in order to boost awareness. In addition to this, run integrated product banners.
Execution
What we did
• 6× new articles
• 8× existing articles
• Banners integrated into all articles linking to the branded asset
• 8× existing articles
• Banners integrated into all articles linking to the branded asset
Results
What happened
More than 360,000 pageviews achieved in 2 months (KPI was set at: 85,000 pageviews), over 0.1% banner click-through rate.was set at: 85,000 pageviews), and more than 0.1% banner click-through rate.
