CRM Manager


Posted on 2023-06-13 18:00:37 · 2 applicants


Your Key Responsibilities

  • Be an evangelist and thought leader for our Members & CRM marketing. Stay on top of the latest trends and best practices to ensure we are industry leading in our strategy, acquisition & marketing.
  • Work closely with our technology and data teams and third party service providers to craft, develop & launch custom automation journeys for audience members to receive relevant content, services & information.
  • Develop always-on CRM content journeys for existing and new CRM channels including but not limited to Community communication, Emails, WebPush, Apps Push, SMS & Chat bots. Propose new solutions that can support the achievement of our member & engagement objectives.
  • Provide unique & exciting opportunities, experiences & engagement activities for the members to enhance their experience within the community including doctor Q&As, giveaways, polls and the like.
  • Create journeys & manage the flow of members through these journeys that helps to improve the data quality of our members and converts members into sales qualified leads as per the internal definition of these on a category level.
  • Analyze performance data and iterate to achieve optimal performance. Partner with the data and analytics team to continually evolve our understanding of what algorithm factors are driving the most impact.
  • Design and launch member acquisition and engagement journeys on the platform leveraging in-house tools and technologies to serve messaging and achieve the member acquisition & engagement goals.
  • Plan & execute innovative promotional and content-focused campaigns to drive growth and improve brand awareness across all CRM channels ensuring continued alignment with the Hello Health editorial, brand and medical standards and policies.
  • Collaborate with owners of other channels (paid, earned media, social, site, etc.) to ensure alignment and consistency of company messaging across the consumer journey.
  • Work directly with the Account & commercial team to support the strategy development, planning and ultimately the delivery of client campaigns & KPIs that rely on Members or CRM for delivery.
  • Manage the delivery of client Lead Generation campaigns on the platform and propose strategies for improving the organic acquisition of leads through these channels. Leveraging also our existing database of members & leads.

Your KPIs include:

  • Members signed up
  • Apps download
  • Engagement & Retention levels of members
  • Qualified lead rate (SQL %)
  • Traffic from CRM channels monthly 
  • Client campaign delivery on time & within budget
  • Compliance to Hello Health brand guidelines

People and Performance Management

  • You ensure the Hello Health Group Core Values, our Purpose and Mission are exemplified in your own behavior and brought to life. 
  • You fully commit to and implement Performance Management in line with company policy, engaging and leading individuals and the team effectively to meet company goals.
  • You ensure that all team members have updated Job Descriptions, MBOs and are fully aware of the expectations of their role and responsibilities. 
  • You hold regular performance 1 on 1 reviews with direct reports to ensure high levels of staff engagement and delivery on KPIs. 
  • You actively identify and address the development needs of your team, utilize the learning opportunities available to them on a regional and country level, ensuring your team maximize their own learning by making use of HHG’s offerings such as the HHG Academy.
  • You partner with the HR team to ensure that company policies are implemented and that all employment contracts and practices are compliant with local labor laws.
  • You attract, recruit, retain and develop staff to position Hello Health as an employer of choice across departments.
  • You’ll ensure the projects have sufficient resources to execute within time and budget. If there’s no internal resources, you’ll establish relationships with freelancers and agencies towards project execution.
  • Your KPIs include:
    • Recruitment on time and on budget
    • Full implementation of Performance Management 
    • Full implementation of company policies
    • Staff engagement survey scores
  • Turnover/Attrition

Who We Want

  • 3-5+ years of experience managing CRM channels, pages & content for multiple platforms or brands both platform and agency experience is valued
  • Bachelor degree in a relevant field of study with a proven track record of self-learning, development and maintaining necessary skills as the industry evolves
  • Direct execution & management experience of CRM campaigns using different platforms, channels and technologies including Community communication channels, Emails, WebPush, App push, SMS and chat apps such as Whatsapp or Facebook Messenger
  • Experience working with content journey building technology and audience management software (Braze, Insider, Moengage, Salesforce etc.)
  • Data driven and creative mindset with examples of data driven optimisation to campaign performance and creative ideas that were brought to life across CRM channels or membership programmes from conceptualization to execution & performance management
  • Passion for healthcare & an ambition to drive impact through CRM and content that inspires & engages audiences

What Hello Health Group Offers:

We are passionate individuals that are driven to succeed. Our work culture is characterized by strong team spirit, high degrees of openness and innovation, and strong collaboration across fields. We love the freedom of an entrepreneurial company and are looking for like-minded, ambitious professionals who have a desire to build something new and actively support our young company in its growth to greatness.

You will love working here!

  • Competitive salary package
  • Professional and open working environment–culturally integrating the best of Western and Southeast Asian cultures to take the best of each and ensure we build an energetic, commercial, and fun working
  • Opportunities to improve English skills within an international team–English is the official language in all Hello Health

Do you think you’ve got what it takes? Apply now!

Apply Now