Strategize and manage the monthly performance marketing budget across paid channels, campaigns, clients & KPIs with the goal of maximizing the efficiency of spend.
Work directly with the commercial team to support the development of KPIs for client campaigns and performance projections, impacting the revenue & profitability of the business directly.
Manage the performance marketing team to deliver all key projects within a timeline and on budget. Looking for more efficient ways to allocate and optimize the budget throughout the month.
Partner with third-party advertising networks and agencies from time to time when needed to support the delivery of campaigns and ensure these partners deliver as required.
Collaborate with the data team to ensure you have on hand the required data flow and analysis needed to perform at the highest level.
Leverage our first-party data to create custom targeting of audiences for ads to improve the efficiency of spend & improve the ad experience for our audience.
Who We Want
3-5+ years of experience managing performance marketing channels for multiple platforms or brands both platform and agency experience are valued.
Direct hands-on execution & management experience of advertising media budgets with experience running ads across multiple platforms (Facebook and IG Ads, YouTube, TikTok, Zalo, LINE, etc.)
Experience running the optimization of monthly performance ad budgets across channels and teams with a proven track record of efficiency improvements
In-depth knowledge of key performance metrics that pertain to paid marketing campaigns including ROAS, CAC, LTV, PPC
Creative mindset with examples of creative ideas that were brought to life across media channels from conceptualization to execution & performance management
Passion for healthcare & ambition to drive impact through social media and content that inspires & engages audiences
Innovative mind that is highly detail-oriented and data-driven with experience utilizing a variety of data tools including Google Analytics, Data Studio, FB Ads Manager & Google Ads
