SEO Manager

Ho Chi Minh City, Vietnam

Posted on 2021-08-18 03:50:37 · 0 applicants

Negotiable
Full-time
Management

Who We Are

Hello Health Group is the leading digital health company in Asia. Our goals are to lead Asia in the creation of healthcare knowledge–making world-class, trustworthy health information accessible and useful–and to empower our audience to live happier and healthier lives. Founded in July 2015 we have successfully launched across 9 markets across Asia. Our mission is to support over 200 million people in Asia every month by providing them easy and fast access to trustworthy, relevant and engaging health content and services.

Key Responsibilities

Content & On Page

 

  • Lead research to understand search trends, organic traffic opportunities, and gaps in our search experience for ideation of new content & SEO methods.
  • Define how the SEO team and content teams use Ahrefs and our own in-house tools to identify popular keywords that have the best potential to rank highly and drive valuable traffic.
  • Advise editorial and content teams on how to optimize articles and other content types to ensure they have the potential to rank highly in Google.

Onsite & Tech SEO

 

  • Lead the SEO team in how the website should be optimized to increase SEO performance and create best practice checklists to follow
  • Support the Product and Regional SEO team in creating new features and tests to increase SEO performance using cutting edge solutions
  • Using advanced, real-time SEO monitoring software,  understand and analyze how our website is currently optimized and performing in Google

Offsite SEO

 

  • Direct and coordinate off-page search engine optimization initiatives such as link-building
  • Monitor other sites backlink profiles using Ahrefs to understand how we are performing against our competitors in Google Search Results
  • Lead the analyses of our own backlink profiles using Ahrefs to understand the quantity, quality and types of links we are receiving and understand if they are naturally gained. 

Analytics & Reporting

 

  • Use Google Search Console, Google Analytics, Ahrefs and our own in-house dashboards to monitor SEO performance, identifying dips or increases in traffic
  • Lead analysis efforts into changes in SEO performance and manage investigations to understand where, why and how it has happened. Creating reports on findings that will drive future content and SEO initiatives. 

Key Performance Indicators:

 

  • Clicks, impressions and keyword rankings in Google
  • Website SEO health
  • Number and quality of backlinks
  • How content is optimized against our best practices

Who We Want

  • 4+ years of experience managing in SEO. This can either be agency side, in-house.
  • Experience managing a small SEO team is a bonus
  • Experience coordinating SEO initiatives in a complex, international organization
  • Expert understanding of all areas of SEO including content, tech/on-site, and off-site.
  • Very familiar working with the usual industry-standard SEO suites, such as Ahrefs, SEMrush, Moz, etc.
  • Expert experience auditing websites for on-page and technical SEO issues, using tools such as Screaming Frog, Sitebulb, Deepcrawl, Ahrefs site auditor, etc 
  • Bachelor degree in a relevant field of study with a proven track record of self-learning, development and maintaining necessary skills as the industry evolves
  • Innovative mind that is highly detail oriented and data driven with experience utilising a variety of data tools including Google Search Console, Google Analytics & Excel.
  • Be an evangelist and thought leader in SEO for Hello Health. Stay on top of the latest trends and best practices to ensure we are industry leading in our SEO strategy & content.
  • Strong organizational, time management, and analytical skills
  • Excellent verbal and written communication skills in both local language and English
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