Glucerna
Glucerna is a leading nutritional product of Abbott Vietnam specialized for diabetics. The company’s aim with this campaign was to strengthen its thought leadership further.
Glucerna is a leading nutritional product of Abbott Vietnam specialized for diabetics. The company’s aim with this campaign was to strengthen its thought leadership further.
Challenge
Navigating the competitive landscape
Increasing number of competitors in the market, and hard to gain awareness for targeted users (diabetics)

Solution
Proposed action
Promote the campaign by offering a free e-book, and to develop content relevant to diabetes.
Execution
What we did
• Glucerna sponsored diabetes health center on Hello Bacsi and content creation for Glucerna’s website.
• Generated qualified leads for Glucerna, including name, email and phone number lasting for the next 3 months.

Results
What happened
100 articles were created for Glucerna website, and the company received 500,000 pageviews, 200,000 unique users, and 3,000 qualified leads.

3K

Qualified leads

100

Articles

500K

Pageviews

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