As Chief Strategy Officer, Graeme brings analysis and insight to sharpen our thinking, leading Strategic Engagement for all regional clients across our 9 markets. He is also responsible for developing and leading Business Strategy for the Group’s growth, leading development of Products, Services & Strategic Processes, leading Corporate Communications, and Training and developing staff in strategic health communications.

Graeme is driven by a commitment to help Health & Wellness brands and businesses play a more meaningful role in people’s lives.
He has more than 30 years of experience in Health & Wellness Communications across the strategic and commercial sides of the business.
He has held senior regional and global positions, client and agency-side, in NZ, Australia, Singapore, China, India and the UK.
Graeme has deep experience in Pharmaceuticals, Consumer Health, Nutrition, Nutraceuticals, Medical Devices, Diagnostics, Healthcare Services, MedTech, Vaccines, Natural Remedies, and behavioural change programs in Social Marketing & Public Health.