Head of Partnerships
Hien Lane

Hien Lane considers digital experiences and connected commerce her passions. With over 20 years of APAC experience, across FMCG, Fashion, Healthcare, and Consulting, best in class customer and shopper journeys are at the heart of what she drives in business.


Hien focuses on data driven marketing, and has over 15 years of proven functional excellence across digital channels. With extensive knowledge of Asian market and consumer habits, Hien practices inclusive leadership, where high performing teams are the true measure of success, underpinned by great cross-cultural awareness. As the Head of Partnerships, Hien is responsible for establishing strategic partnerships across the region.

Management team
The Management Team