Lyida
Lydia is a line of international quality female contraceptives sold in Myanmar. It is a trademark of DKT International, Inc., USA, a global non-profit organization.
Lydia is a line of international quality female contraceptives sold in Myanmar. It is a trademark of DKT International, Inc., USA, a global non-profit organization.
Challenge
Educating on contraceptives
Lydia aims to educate women about one of the most effective ways of contraception, and the benefits of family planning.
Solution
Proposed action
Lydia aims to educate women about one of the most effective ways of contraception, and the benefits of family planning.
Execution
What we did
• 2 Advertorials in the Women Health Centre
• Various versions of social media content
• Brand placement on all banners
• Various versions of social media content
• Brand placement on all banners
Results
What happened
In two months, Lydia received more than 15,000 article pageviews and 1 million banner impressions with 2.25 minutes average time on page.
15K
Pageviews
1M
Banner impressions
2.25 Min
Average time on page
