Redoxon
Redoxon is a leading vitamin brand in Indonesia. For this particular campaign, the brand wanted to drive awareness during the fasting-period.
Redoxon is a leading vitamin brand in Indonesia. For this particular campaign, the brand wanted to drive awareness during the fasting-period.
Challenge
Promoting vitamins
Redoxon is a leading vitamin brand in Indonesia. For this particular campaign, the brand wanted to drive awareness during the fasting-period.

Solution
Proposed action
An exclusive Puasa Ramadan-section sponsorship, along with branded advertorials throughout the sponsorship and accompanying banners.
Execution
What we did
• 6 Weeks exclusive Puasa Ramadan section sponsorship
• 4 branded advertorials run throughout sponsorship (1/week)
• Banner displayed on all content linking to branded website
Results
What happened
The one-month campaign, starting in May 2017, garnered over 500,000 pageviews and reached the KPI by 500%

1

Month

500K

Pageviews

500%

Of KPI reached

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