Clearly communicate the Vision, mission, values of Hello Health to the teams under your leadership and always provide a constant direction to the team ensuring a cohesive and engaged environment for the team.
Work directly with the Country Manager, Regional Head of Content, Chief Digital Officer and other key business stakeholders locally and regionally to develop, hone and communicate the audience & content strategy for the local business.
Complete detailed analyses of the market, competition & changing landscape of the digital content and health industries and come up with insights to support and enable the development of the audience strategy.
Leverage your own experience, insight and local understanding of the audience preferences, behaviors and needs to provide a plan that provides a complete and engaging user experience for our existing and future audiences.
Develop the detailed delivery plan that ties to the overall strategy, working with operations teams to ensure that resources required for delivery of the plan and strategy are in place to enable success.
Work with existing teams and recruit new team members within the content, creative & medical fields to bring the plan to life. Ensure that these teams are provided the guidance, support and training needed to facilitate their personal and professional development and growth.
Manage the day-to-day activities and responsibilities for the whole content and audience team, providing clear structure, processes, and guidance to manage these activities. Constantly providing insight and input into enhancing the productivity and quality of the team’s work.
Content Operations & Execution
Leverage the existing playbooks, processes & guidelines from the company to set up, run and optimize the local content operations flow from Content Ideation through to content creation, medical review, publication, and distribution of content.
Lead the development of the annual, monthly & weekly content plans for the platform ensuring alignment between commercial, audience, product & marketing to facilitate overall business growth.
Play a key role in the company biorhythm (communication calendar) to ensure alignment between your function, the commercial function and other key functions including marketing.
Work together with the data teams, insight teams and other local teams to create content and audience growth plans that are based on data, insight and a deep understanding of the audience and business needs.
Sync regularly with the Marketing team to plan and come up with growth strategies to help drive an increase in audience performance and engagement across all channels, including SEO, social media and PR.
Govern the implementation of and compliance to quality assurance processes. Ensuring both SEO and editorial best practices are covered to enable the production of best in market health content & information.
Oversee the development, growth and management of our Medical Network, Medical Associations, and Expert freelance network to facilitate the creation of high quality, credible and trustworthy health information for the platform.
Review, edit & publish content to the platform as needed to ensure the production quantity and quality KPIs are met in the market. Manage a team of editors, writers & content creators to complete all required content production monthly.
Manage processes, guidelines & workflows for the CMS platform and work with product, data and tech teams to suggest improvement to our systems to improve performance and operations.
Work closely with the commercial leadership team to oversee the creation of client content plans, strategies and support the delivery of the content and performance of these campaigns.
Performance Analysis & Reporting
You are responsible for the performance of your assigned categories or functions within the audience & content team. Including managing a team of content writers.
You are responsible for preparing, reviewing and editing content to ensure compliance with the Hello Health editorial guidelines, Search Engine Optimisation (SEO) best practices and medical review guidelines.
Conducting regular keyword research and using SEO guidelines to optimise content strategically to improve rankings in search engines.
Working closely with the Hello Health medical network to ensure content creation is compliant with the medical literature globally and in the market.
You manage the day to day work flows and workload of your team of writers and content producers, ensuring the daily, weekly and monthly content production targets are met whilst maintaining the expected best in market quality standards.
You support the commercial team in creating content for client campaigns, ensuring the content is produced within the editorial guidelines of Hello Health and achieves the objectives of the campaign.
From time to time you support the production, translation and/or other works as needed for the development and improvement of the platform. Including but not limited to: product translations, document translations, market & competitor analysis.
People and Performance Management
You ensure the Hello Health Group Core Values, our Purpose and Mission are exemplified in your own behavior and brought to life.
You fully commit to and implement Performance Management in line with company policy, engaging and leading individuals and the team effectively to meet company goals.
You ensure that all team members have updated Job Descriptions, MBOs and are fully aware of the expectations of their role and responsibilities.
You hold regular performance 1 on 1 reviews with direct reports to ensure high levels of staff engagement and delivery on KPIs.
You actively identify and address the development needs of your team, utilize the learning opportunities available to them on a regional and country level, ensuring your team maximize their own learning by making use of HHG’s offerings such as the HHG Academy.
You partner with the HR team to ensure that company policies are implemented and that all employment contracts and practices are compliant with local labor laws.
You attract, recruit, retain and develop staff to position Hello Health as an employer of choice across departments.
You’ll ensure the projects have sufficient resources to execute within time and budget. If there’s no internal resources, you’ll establish relationships with freelancers and agencies towards project execution.
Who We Want
Must have a bachelor’s degree or higher in Journalism, English, Communications or other relevant field or commensurate experience with a minimum of 7 years of relevant writing experience.
5-10+ Years in editorial and content management and leadership with a proven track record of high performance, audience growth & commercial success.
Highly detailed oriented with an understanding of more technical aspects of the digital editorial process including experience with data analytics tools, CMS systems and insights tools.
Strong experience working with SEO, from managing SEO best practices, analysis of SEO using Google Search Console and other SEO tools including (Ahrefs, Moz, SEMRush etc.)
Innovative leader with a strong drive to improve performance, drive impact and create great user experiences for audiences on and offline.
Self-motivated individual who takes the initiative to set up, manage and optimize detailed processes that govern quality and operational performance.
Website content development, social media, and video content experience preferred.