Managing Editor


Posted on 2024-02-26 10:03:49 · 0 applicants


Key Responsibilities:

Leadership, Management & Strategy

  • Clearly communicate the Vision, mission, values of Hello Health to the teams under your leadership and always provide a constant direction to the team ensuring a cohesive and engaged environment for the team.
  • Work directly with the Editor in Chief, Country Manager & Chief Growth Officer and other key business stakeholders locally and regionally to develop, hone and communicate the audience & content strategy for the local business. 
  • Complete detailed analyses of the market, competition & changing landscape of the digital content and health industries and come up with insights to support and enable the development of the audience strategy. 
  • Leverage your own experience, insight and local understanding of the audience preferences, behaviors and needs to provide a plan that provides a complete and engaging user experience for our existing and future audiences. 
  • Develop the detailed delivery plan that ties to the overall strategy, working with operations teams to ensure that resources required for delivery of the plan and strategy are in place to enable success. 
  • Work with existing teams and recruit new team members within the content, creative & medical fields to bring the plan to life. Ensure that these teams are provided the guidance, support and training needed to facilitate their personal and professional development and growth. 
  • Manage the day-to-day activities and responsibilities for the whole content and audience team, providing clear structure, processes, and guidance to manage these activities. Constantly providing insight and input into enhancing the productivity and quality of the team’s work.

Content Operations & Execution

  • Leverage the existing playbooks, processes & guidelines from the company to set up, run and optimize the local content operations flow from Content Ideation through to content creation, medical review, publication, and distribution of content.
  • Support the development of the annual, monthly & weekly content plans for the platform ensuring alignment between commercial, audience, product & marketing to facilitate overall business growth.
  • Play a key role in the company biorhythm (communication calendar) to ensure alignment between your function, the commercial function and other key functions including marketing. 
  • Work together with the data teams, insight teams and other local teams to create content and audience growth plans that are based on data, insight and a deep understanding of the audience and business needs.
  • Sync regularly with the Marketing team to plan and come up with growth strategies to help drive an increase in audience performance and engagement across all channels, including SEO, social media and PR. 
  • Govern the implementation of and compliance to quality assurance processes. Ensuring both SEO and editorial best practices are covered to enable the production of best in market health content & information.
  • Oversee the development, growth and management of our Medical Network and Expert freelance network to facilitate the creation of high quality, credible and trustworthy health information for the platform. 
  • Review, edit & publish content to the platform as needed to ensure the production quantity and quality KPIs are met in the market. Manage a team of editors, writers & content creators to complete all required content production monthly. 
  • Manage processes, guidelines & workflows for the CMS platform and work with product, data and tech teams to suggest improvement to our systems to improve performance and operations. 
  • Work closely with the commercial leadership team to oversee the creation of client content plans, strategies and support the delivery of the content and performance of these campaigns.

Performance Analysis & Reporting

  • Drive results through the constant analysis and review of data to improve and optimize performance of the teams and the processes. 
  • Dive deeply into the dashboards, analytics tools and insight reports of the platform, audience, content, and operations to provide input into improvements and adjustments to the plan & strategy as needed. 
  • Report regularly to the wider organization & management to provide clear, concise, and well thought through recommendations for improvements that will drive impact and improve business outcomes. 
  • Oversee the team’s performance through regular, frequent, and detailed review sessions that are numbers-oriented and develop improvement plans for the teams to grow the capabilities of the team.
  • Contribute to the development of reports and slides for management meetings, team meetings and client meetings as needed. 
  • Support with the reporting for client campaigns that relate to content, traffic and on-platform deliverables such as pageviews, sessions and engagement.

People and Performance Management

  • You ensure the Hello Health Group Core Values, our Purpose and Mission are exemplified in your own behavior and brought to life. 
  • You fully commit to and implement Performance Management in line with company policy, engaging and leading individuals and the team effectively to meet company goals.
  • You ensure that all team members have updated Job Descriptions, MBOs and are fully aware of the expectations of their role and responsibilities. 
  • You hold regular performance 1 on 1 reviews with direct reports to ensure high levels of staff engagement and delivery on KPIs. 
  • You actively identify and address the development needs of your team, utilize the learning opportunities available to them on a regional and country level, ensuring your team maximize their own learning by making use of HHG’s offerings such as the HHG Academy.
  • You partner with the HR team to ensure that company policies are implemented and that all employment contracts and practices are compliant with local labor laws.
  • You attract, recruit, retain and develop staff to position Hello Health as an employer of choice across departments.
  • You’ll ensure the projects have sufficient resources to execute within time and budget. If there’s no internal resources, you’ll establish relationships with freelancers and agencies towards project execution.

Who We Want:

  • Must have a bachelor’s degree or higher in Journalism, English, Communications or other relevant field or commensurate experience with a minimum of 7 years of relevant writing experience.
  • 5-10+ Years in editorial and content management and leadership with a proven track record of high performance, audience growth & commercial success.
  • Highly detailed oriented with an understanding of more technical aspects of the digital editorial process including experience with data analytics tools, CMS systems and insights tools.
  • Strong experience working with SEO, from managing SEO best practices, analysis of SEO using Google Search Console and other SEO tools including (Ahrefs, Moz, SEMRush etc.)
  • Innovative leader with a strong drive to improve performance, drive impact and create great user experiences for audiences on and offline. 
  • Self-motivated individual who takes the initiative to set up, manage and optimize detailed processes that govern quality and operational performance. 
  • Website content development, social media, and video content experience preferred.

What Hello Health Group Offers:

We are passionate individuals that are driven to succeed. Our work culture is characterized by strong team spirit, high degrees of openness and innovation, and strong collaboration across fields. We love the freedom of an entrepreneurial company and are looking for like-minded, ambitious professionals who have a desire to build something new and actively support our young company in its growth to greatness.

You will love working here!

  • Competitive salary package 
  • Professional and open working environment–culturally integrating the best of Western and Southeast Asian cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere. 
  • Opportunities to improve English skills within an international team–English is the official language in all Hello Health offices.

Do you think you’ve got what it takes? Apply now!



● We believe that people should be well informed and empowered to make better health decisions and to live healthier and happier lives. We aspire to a positive and healthy work environment that values the health and wellbeing of our people so we can fulfill our vision and mission as an organization.


● We play to win, constantly striving to be the best, challenging the status quo, and resetting the bar. We will always find a way – if it doesn’t exist today, we’ll build it.


● We are committed to make a meaningful and measurable difference to our people, audience, clients, and shareholders. We are results-oriented, data-driven, and accountable.


● We embrace diversity of cultures, backgrounds, skill sets and opinions. Through this diversity our Vision, Mission, Purpose, and Values bind us as one team and we grow stronger together.


Apply Now