CASE STUDY: INFANT NUTRITION – VIETNAM
See how we helped a Consumer Health Company generate increased brand awareness and website traffic for their Infant Nutrition Brand through content development and media partnership
Challenge
Background:
- Low brand awareness, although contributing 55% total CAT
- Low brand retention from Infant Formula to Growing up Milk
- Brand mention on social behind leading international brands as well local leading brand in the Vietnam market
Insight
- Mums with child under 2-6 y/o care more for brain and physical development than digestion (key brand benefit)
Strategy
- Create and promote HCP content branding on Hellobacsi & Marrybaby
- Drive traffic to brand’s website through banner display and social ads
Solution
- 10 Text Articles (5 branded & 5 unbranded)
- Media KPIs:
– Pageviews of content developed: 20,000
– Clicks to Product Page: 131,741
– Sessions: 53,092 (40%)
Results
- All KPIs exceeded:
- Pageviews: 82,708.
- Clicks to Product Page: 216,846 (CTR ~ 0.36%)
- Banner Impressions: 9,483,060
- Achieved Sessions: 77,138
We are Consumer & Patient Engagement Experts
We partner our clients with innovative solutions to their digital marketing challenges, by connecting them to our highly engaged audience at critical moments of care throughout their health & wellness journey, to drive audience engagement, participation and conversion.