Case Study: Migraine – Malaysia

See how we generated over 3,000 doctor appointments for undiagnosed Migraine

Challenge

Background:

  • Low awareness and lack of information on Migraine
  • The diagnosis rate is low with many misdiagnosed due to wrong specialty consultation
  • Patients typically get the wrong treatment until much later in their journey

Business goals:

  • Increase awareness on Migraine
  • Empower and enable sufferers to present to the right specialty – Neurologists

Insight

Patients:

  • Frustrated, affecting their quality of life, especially in working class population
  • Seeking information from internet and visiting wrong specialty, typically GP for consultation

HCPs / Neurologists:

  • Misdiagnosis often happens in the GP setting due to lack of knowledge on the condition
  • Time-pressed neurologist finds the migraine disability assessment tedious

Strategy

  • Drive digital awareness campaign for Migraine in both organic and social space
  • Activate self-risk assessment and drive presentation rate to right specialty – Neurologists

Solution

  • Create a self-assessment tool with email sign-up
  • Attract and grow relevant audiences to the tool through our channels
  • Drive users towards specialist booking
  • Re-target users through newsletters

Results

  • Reached 2.3% of Malaysia population within 1st month
  • Exceeded client’s past campaign performance with over 3,000 Qualified Leads
  • Email open rates >40% ( ~3x industry rates)

We are Consumer & Patient Engagement Experts

We partner our clients with innovative solutions to their digital marketing challenges, by connecting them to our highly engaged audience at critical moments of care throughout their health & wellness journey, to drive audience engagement, participation and conversion.

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