La Roche-Posay
La Roche-Posay, is a brand specialized on sensitive skin, including facial care, make-up, and more.
La Roche-Posay, is a brand specialized on sensitive skin, including facial care, make-up, and more.
Challenge
Strengthening position
La Roche-Posay aimed to launch its new HyaluB5 anti-aging product line in Thailand and wanted to raise awareness.
Solution
Proposed action
An exclusive sponsorship, along with a lead generation campaign. Along with educating people with expert articles and infographics written by dermatologists, Hello Khunmor provides access to its doctor network inviting several dermatologists to participate to the official HyaluB5 launch event.
Execution
What we did
• Exclusive Doctor Article and infographic sponsorship
• Facebook re-targeting campaign
• Access to our doctor network for the offline launch event
• Facebook re-targeting campaign
• Access to our doctor network for the offline launch event
Results
What happened
La Roche-Posay received over 12,000 pageviews, and over 110,000 reached via Facebook with 22,000 engagements
12K
Pageviews
100K
People reached via social media
22K
Engagements
