Lifebuoy is a soap marketed by Unilever. For this campaign, Lifebuoy wanted to celebrate Global Handwashing Day
Lifebuoy is a soap marketed by Unilever. For this campaign, Lifebuoy wanted to celebrate Global Handwashing Day
Challenge
Celebrating hand-washing day
Lifebouy wanted to celebrate Global Handwashing Day, and make a campaign about how to properly wash your hands to maintain and promote health.
Solution
Proposed action
Native advertising in combination with banners. Content distributed via social media and content partners.
Execution
What we did
• 1 article launched
• Banners integrated into the content
• Content distributed via social media and content partners
• Banners integrated into the content
• Content distributed via social media and content partners
Results
What happened
Campaign launched in October 2018 and ran for 2 weeks. During this time Lifebuoy received more than 11,000 total pageviews, and 390,000 people reached via social media.
2
Weeks
11K
Pageviews
380K
Reached via social media
