Mead Johnson
Mead Johnson is market leader in baby and child nutritional products. For this campaign, the company wanted to educate mothers on nutrition.
Mead Johnson is market leader in baby and child nutritional products. For this campaign, the company wanted to educate mothers on nutrition.
Challenge
Promoting baby nutrition
Mead Johnson aimed to reach and educate mothers in Indonesia about child nutrition, whilst navigating the market regulations by promoting their EnfaClub A+ brand.

Solution
Proposed action
A 1-month exclusive child nutrition sponsorship, with an integrated lead generation form to collect high quality leads. Additionally, an EnfaClub A+ banner.
Execution
What we did
• 1-month exclusive child nutrition sponsorship
• Integrated lead generation form to collect high quality leads
• EnfaClub A+ banner displayed on all articles and pages
Results
What happened
Starting in August of 2017, the campaign reached more than 820,000 impressions on social media, received over 175,000 article pageviews, and had a 0.1% lead conversion rate in two months.

820K

Social media impressions

175K

Pageviews

0.1%

Lead conversion rate

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