• Sponsored articles on Hello Doktor website
6
Month campaign
50%+
KPI:s reached after half the time on existing articles
62%+
KPI:s reached after half the time on new articles
Nicorette
Nicorette is a brand of products for nicotine replacement therapy. Nicorette was the first nicotine replacement product on the market.
Nicorette is a brand of products for nicotine replacement therapy. Nicorette was the first nicotine replacement product on the market.
Challenge
Educating smokers
For this campaign, Nicorette aimed to increase levels of education about the dangers of smoking and the importance of why and how to quit. Furthermore, the brand wanted to develop though leadership in Malaysia, as well as encourage first-timers to start using Nicorette Replacement Therapy (NRT) during the fasting-period.
Solution
Proposed action
A bilingual content-package along with sponsored articles
Execution
What we did
• Content package with articles, infographics and video in both English and Malay
• Sponsored articles on Hello Doktor website
• Sponsored articles on Hello Doktor website
Results
What happened
After only three out of the six months, the campaign had achieved over 50% of its KPI:s on existing articles, and over 62% on new articles.
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