SariWangi
SariWangi is an Indonesian beverage brand by Unilever. In this particular case it wants to position one of its tea-brands as a health-conscious choice.
SariWangi is an Indonesian beverage brand by Unilever. In this particular case it wants to position one of its tea-brands as a health-conscious choice.
Challenge
Tea for health
SariWangi sought to position its tea as a healthy product. Furthermore, the brands wants to educate people to choose tea products that are good for health.

Solution
Proposed action
Native advertising with social media distribution for maximum impact.
Execution
What we did
• 2 new articles launched
• Content distributed via social media and content partners
Results
What happened
Campaign launched in August 2018 and ran for 1 week. During this time SariWangi received more than 38,000 total article pageviews, and 200,000 people reached via social media.

1

Week

38K

Pageviews

200K

Reached via social media

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