• Lead-gen Sampling Campaign
4.6K
Leads collected
240K
People reached via social media
18K
Pageviews
Aveeno
Aveeno body care products are made with the most effective ingredients sourced from nature to deliver real benefits for healthier skin and hair.
Aveeno body care products are made with the most effective ingredients sourced from nature to deliver real benefits for healthier skin and hair.
Challenge
Relieving dry skin
Aveeno leveraged Hello Khunmor to launch its new Aveeno Dermexa product line for sensitive and dry skin in Thailand. Along with educating people with expert articles written by dermatologists, a lead-gen sampling campaign was setup on Hello Khunmor Facebook page to collect targeted contact and health data.
Solution
Proposed action
An exclusive sponsorship and lead generation campaign.
Execution
What we did
• Exclusive Doctor Article sponsorship
• Lead-gen Sampling Campaign
• Lead-gen Sampling Campaign
Results
What happened
In less than three weeks, Aveeno received more than 18,000 article pageviews, over 240,000 reached via Facebook with 29,000 engagements, and 4,600 leads collected
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