Aviva
AVIVA launched in Vietnam in 2017 and they wanted to leverage the efficiency of digital channels to increase brand awareness and educate the market about the importance of insurance coverage.
AVIVA launched in Vietnam in 2017 and they wanted to leverage the efficiency of digital channels to increase brand awareness and educate the market about the importance of insurance coverage.
Challenge
Boosting digital visibility
AVIVA launched in Vietnam in 2017 and they wanted to leverage the efficiency of digital channels to increase brand awareness and educate the market about the importance of insurance coverage.

Solution
Proposed action
Partner with Hello Bacsi to create and curate highly relevant and medically reviewed health content for distribution across its own digital assets including website and social media. Hello Bacsi then creates health tip slideshows for topics such as child safety and breast cancer check-ups, and engages with followers on the fanpage.
Execution
What we did
• Social content development (Facebook) during one year.
Results
What happened
The campaign increased brand awareness to the target audience, and increased the lead generation to AVIVA.

1

Year campaign

2.4K

Pageviews

14%

Increase in lead generation

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