Aviva
AVIVA launched in Vietnam in 2017 and they wanted to leverage the efficiency of digital channels to increase brand awareness and educate the market about the importance of insurance coverage.
AVIVA launched in Vietnam in 2017 and they wanted to leverage the efficiency of digital channels to increase brand awareness and educate the market about the importance of insurance coverage.
Boosting digital visibility
AVIVA launched in Vietnam in 2017 and they wanted to leverage the efficiency of digital channels to increase brand awareness and educate the market about the importance of insurance coverage.
Proposed action
Partner with Hello Bacsi to create and curate highly relevant and medically reviewed health content for distribution across its own digital assets including website and social media. Hello Bacsi then creates health tip slideshows for topics such as child safety and breast cancer check-ups, and engages with followers on the fanpage.
What we did
• Social content development (Facebook) during one year.
14%
Increase in lead generation