Betadine
Betadine is a hygienic throat spray that kills germs and helps relieve sore throat symptoms. For this campaign, the company wanted to market the brand during the cold-season.
Betadine is a hygienic throat spray that kills germs and helps relieve sore throat symptoms. For this campaign, the company wanted to market the brand during the cold-season.
Challenge
Alleviating colds
The purpose of the campaign is to educate people about the benefits of using nasal spray, which can prevent infections early on and shorten the duration of colds by 2 days. The campaign was targeted during rainy season and winter seasons.

Solution
Proposed action
An exclusive cold and flu category sponsorship, and a series of native articles along with advertorials and banner placement on all articles. Time-period of one year.
Execution
What we did
• 5 native articles per month
• 4 advertorials per month
• Banners placement on all articles
• Distribution via social media
Results
What happened
From May in 2018 to February in 2019, Betadine received 470,000 article pageviews, over 6,000,000 people reached via social media, and more than 600,000 banner impressions. Average time on page was 1.03 minutes.

470K

Pageviews

6M

People reached via social media

600K

Banner impressions

Case studies
See more case studies