Betadine
Betadine, a market leader in feminine hygiene products in Indonesia, wanted to have a larger national impact.
Betadine, a market leader in feminine hygiene products in Indonesia, wanted to have a larger national impact.
Challenge
Building customer-relationships
Betadine aimed to drive increased brand awareness, and raise education levels whilst building a credible relationship with consumers.
Solution
Proposed action
We suggested an exclusive content sponsorship, to help make a substantial impact.
Execution
What we did
• 3-month exclusive feminine care health centre sponsorship
• GIF banner located on all sponsored content and category page
• Content distributed on Hello Sehat social media
• GIF banner located on all sponsored content and category page
• Content distributed on Hello Sehat social media
Results
What happened
The exclusive sponsorship garnered 1,000,000 article pageviews, more than 743,000 banner impressions, and over 46% month-on-month growth to date. Adding to that, 467,000 reached via social media.
1M
Pageviews
743K
Banner impressions
46%+
Month-on-month growth
