Boehringer Ingelheim
Boehringer Ingelheim is one of the world's 20 largest pharmaceutical companies. In this case, the company wanted to market a particular drug.
Boehringer Ingelheim is one of the world's 20 largest pharmaceutical companies. In this case, the company wanted to market a particular drug.
Challenge
Increasing competition
BI could only advertise an unbranded product, while facing increasing pressure from competitors.The company strived to engage with patients by useful pain management information and gather leads by giving them pain relief booklets and create distinctive brand features.

Solution
Proposed action
A free e-book, and promoting pharmacies and clinics to increase sales of the drug.
Execution
What we did
• BI sponsored Pain Management Health Centre within the Hello Bacsi platform.
• Optimized the user experience and directed them offline (drugstores/clinics) through sign-off code system to get pain management handbooks.

Results
What happened
BI dominated the industry keyword for two generic terms, meloxicam and omeprazole. Furthermore, pain management is ranked as top 2/34, and Health Center pageviews increased by 400% KPI, reached, over 200k unique users. Finally, the listing included over 1,500 pharmacy outlets and 10 musculoskeletal clinics nationwide.

400%

Of KPI reached

200K+

Unique visitors

1.5K

Promoted outlets

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