Dugro
Dugro is the leading milk formula brand in Myanmar. For this campaign, the company wanted to help mothers make better informed health decisions for their children.
Dugro is the leading milk formula brand in Myanmar. For this campaign, the company wanted to help mothers make better informed health decisions for their children.
Challenge
Improved child nutrition
Dugro wants to support mothers in their journey of raising their kids and help them make the right choices with regard to nutrition for their child. A one-year campaign.
Solution
Proposed action
An exclusive child nutrition-category sponsorship, with a combination of native articles, advertorials, and banners.
Execution
What we did
• 20 native articles per month
• 2 advertorials per month
• Banners placement on all articles
• 2 advertorials per month
• Banners placement on all articles
Results
What happened
Launched in March 2018, the campaign ran for one year. It received 1,800,000 article pageviews, and more than 500,000 banner impressions, with an average time on page of 1.28 minutes.
1.8M
Pageviews
500K
Banner impressions
1.28
Minutes average time on page
