Hansaplast
Hansaplast is a brand of adhesive bandages and medical dressings. For this campaign, the company wanted to educate the public on how to deal with everyday health issues.
Hansaplast is a brand of adhesive bandages and medical dressings. For this campaign, the company wanted to educate the public on how to deal with everyday health issues.
Challenge
First-aid awareness
Hansaplasts’ goal is to educate the public how to take care of health problems in their daily life, and share common and useful first aid tips.
Solution
Proposed action
An exclusive first-aid category sponsorship, and a series of native articles along with banner placement on all articles. Time-period of one year.
Execution
What we did
• 10 native articles per month
• Banners placement on all articles
• Social media promotion
• Banners placement on all articles
• Social media promotion
Results
What happened
Hansaplast received over 600,000 pageviews, 17,000,000 people reached, and 1,500,000 banner impressions.
600K
Pageviews
17M
People reached via social media
1.5M
Banner impressions
