Oral-B
Oral-B is an oral hygiene brand, including toothpastes and toothbrushes. For this campaign, the company wanted to increase sales by offering a discount.
Oral-B is an oral hygiene brand, including toothpastes and toothbrushes. For this campaign, the company wanted to increase sales by offering a discount.
Challenge
Voucher campaign
Oral-B wanted to grow sales by offering an exclusive discount on Hello Sayarwon for 2 months. Along with educating people on the topic of oral health, the company wanted a voucher campaign that was redeemable in all stores.

Solution
Proposed action
An exclusive oral category sponsorship, a voucher download campaign, and brand-placement on all banners and article cover-images.
Execution
What we did
• Voucher download campaign
• Brand placement on all banners and article cover-images
• Distribution via social
Results
What happened
Oral-B received a 30% increase in sales for the selected SKU’s in modern trade, over 440,000 article pageviews, more than 7,000,000 reach via Facebook, 100,000 banner impressions, and 26,000 voucher downloads.

30%

Increase in sales

7M

People reached via social media

26K

Voucher downloads

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