Pepsodent
Pepsodent is a toothpaste brand. For this particular product, the company wanted to market a toothpaste for spicy food lovers.
Pepsodent is a toothpaste brand. For this particular product, the company wanted to market a toothpaste for spicy food lovers.
Challenge
Toothpaste for spice-lovers
Pepsodent aimed to be the solution for spicy food lovers. They want users to feel that their mouths and teeth are clean and healthy by using Pepsodent.
Solution
Proposed action
Run new native articles for two months in order to boost awareness. In addition to this, run integrated product banners.

Execution
What we did
• 2 advertorials launched with a target of 20,000 pageviews
• Content distributed to social media and content partners
Results
What happened
Launched in January 2018 and running for 1 week, with over 40,000 total article pageviews, and 1,600,000 reach via social media.

2

Months

40K

Pageviews

1.6M

Reached via social media

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