Tropicana Slim
Tropicana Slim is a market leader in sweetener products for consumers. For this campaign, the brand wanted to market a solution to diabetics.
Tropicana Slim is a market leader in sweetener products for consumers. For this campaign, the brand wanted to market a solution to diabetics.
Challenge
A sweet sugar-alternative
Tropicana Slim wanted to create increased brand awareness and diabetes awareness. Furthermore, the brand aimed to educate Indonesians about switching from sugar into Tropicana Slim to maintain their low blood glucose level.
Solution
Proposed action
A 12-month diabetes health centre sponsorship, with branded banners linking to the e-commerce store, along with social distribution.
Execution
What we did
• 12-month diabetes health centre sponsorship
• Branded banner on all pages linking to e-commerce store
• Content distributed via social media and content partners
• Branded banner on all pages linking to e-commerce store
• Content distributed via social media and content partners
Results
What happened
After launching in September 2017, Tropicana Slim gained over 100,000 average monthly article pageviews, a 38% month-on-month growth to date, and more than 0.25% banner click-through rate.
100K
Pageviews
0.25%
Banner click-through rate
38%
Month-on-month growth
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